Privacy Policy

Last Updated: 2024

Welcome to Columbus Cars Agadir (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our car rental services. By accessing our website or using our services, you agree to be bound by the practices described in this Privacy Policy.

1. Information We Collect

1. Personal Information

   • Identification Details: Name, address, telephone number, email address, date of birth, passport or national ID details.
   • Driver’s License Details: License number, issuing country, and expiration date.
   • Payment Information: Credit or debit card details, billing address, or other financial information required to process payments.

2. Usage Data

   • Log Data: IP addresses, browser type, operating system, access times, and pages viewed.
   • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your use of our website.

3. Communications

   • Contact Forms: If you complete online forms or contact us via email, phone, or other channels, we may keep records of your communication and contact details to respond to inquiries or provide assistance.

2. How We Use Your Information

1. To Facilitate Your Rental

   • Process your reservations, verify your identity, and facilitate the rental of vehicles.
   • Manage payments, deposits, refunds, and other rental-related transactions.

2. To Communicate With You

   • Send booking confirmations, updates, and notifications regarding your rental.
   • Respond to inquiries, concerns, or complaints.

3. To Improve Our Services

   • Analyze website usage and customer interactions to enhance user experience and optimize our offerings.
   • Conduct internal research, data analysis, and troubleshooting.

4. Marketing and Promotions

   • With your consent where required by law, we may use your contact details to send you promotional offers or other marketing materials. You may opt out of such communications at any time.

5. Legal and Regulatory Compliance

   • Comply with Moroccan laws, regulations, or legal obligations.
   • Cooperate with law enforcement, government authorities, or other third parties where legally required.

3. Sharing Your Information

1. Service Providers

   • We may share your information with trusted third parties who perform functions on our behalf (e.g., payment processors, IT services, roadside assistance providers).

2. Insurance and Legal Partners

   • We may disclose your information to insurance providers or legal advisors if necessary (e.g., in case of accidents, disputes, legal claims).

3. Business Transactions

   • In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction.

4. Legal Obligations

   • We may disclose your information if required to do so by law, court order, or if we believe disclosure is necessary to protect our rights, property, or safety.

4. International Data Transfers

Your personal information may be processed in countries other than your country of residence, including outside of Morocco. In such cases, we will ensure there are adequate safeguards in place to protect your data, in compliance with this Privacy Policy and applicable data protection laws.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to meet any legal, accounting, or reporting obligations. When your information is no longer required, we will securely delete or anonymize it.

6. Data Security

We implement commercially reasonable security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no data security system can be guaranteed to be completely infallible, and we cannot promise absolute security.

7. Cookies and Tracking Technologies

1. Cookies

   • Our website uses cookies to enhance your browsing experience and analyze site traffic. You can choose to disable cookies through your browser settings, but some features of our website may not function properly as a result.

2. Analytics Tools

   • We may use third-party analytics tools (e.g., Google Analytics) to track and analyze visitor activity on our website. These tools may use cookies or similar technologies to collect information about your usage.

8. Your Rights and Choices

Depending on the applicable laws, you may have certain rights regarding your personal data, such as:

1. Access and Correction

   • Request access to the personal information we hold about you and ask for corrections if it is inaccurate or incomplete.

2. Deletion

   • Request the deletion of your personal information, subject to legal or contractual restrictions.

3. Objection or Restriction

   • Object to or request that we restrict certain processing of your personal information.

4. Withdrawal of Consent

   • If we process your data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided in this Privacy Policy.

9. Children’s Privacy

We do not knowingly collect or solicit personal information from individuals under the age of 16. If you believe we might have collected such information, please contact us immediately so we can delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We recommend you review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting on our website. Your continued use of our services after such updates indicates your acceptance of the revised policy.